Thanks to its privileged geographical location, half way between Fes and Marrakech, Beni Mellal has become a stop-over point for international and local tourists alike. It is also the market center for a region producing a variety of agricultural products, like oranges, olives, figs and other fruits along with livestock.
The city serves as a good base for travelling in both the Middle Atlas and the High Atlas mountains, as well as to the Cascades of Ouzoud. The center of action is the 17th century Bel-Kush Kasbah.
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